Healthy Groceryshopping: How Well Food & Data Can Help Consumers?

A nutritious diet is essential for good health. Yet many people do not have access to grocery stores, cannot afford healthy foods, or do not know how their food choices affect their health. The most pervasive social demand related to health is often hungered (see Addressing the Drivers of Health). According to the U.S. Department of Agriculture and the Centers for Disease Control and Prevention, a poor diet can exacerbate several chronic health conditions, making it a significant risk factor for mortality. People who understand the relationship between diet and health are more likely to make healthy food choices.

Food, grocery shopping, and health are on everyone's mind these days. According to a survey, the Groceryshop Conference also provides knowledge about advanced technologies that enable users to customize, order, and receive the food they need for their needs and health. These conferences also offer better choices for customers looking for new food trends and show how grocery retailers can support people in their daily pursuit of healthy living and health management.

Groceryshop has brought together more than 2,000 players, from enterprise technology solution providers that manage massive amounts of data (including A.I.) to specialized vendors that develop wayfinding technologies that can help consumers in large stores find items in the middle of the store

Here are three essential themes from Groceryshop 2018 that support the goal of "healthy eating."

• The health-conscious customer is firmly in the saddle regarding grocery shopping. How to appeal to health-conscious consumers was discussed by representatives from Soylent, The Future Market, Freshly, and other companies.
• People buy groceries as part of their daily routine and with personal and health goals in mind.
• At the conference, RxBar, Microsoft, and Walmart talked about how their commitment to healthy food ties into food safety and supply management.

The more significant backdrop for Groceryshop, seen through the eyes of a health economist, is that people, whether they are patients, younger customers, caregivers, or fitness obsessives, want health for their locations and life goals.

Hyper-personalization, simplification of time and space, cost and value, and cost-benefit analysis were essential debates in the grocery that impacted health. This is very important to consumers who care about their health and the overall ethos of grocery shopping.

As the Milken Institute released its annual study on America's Obesity Crisis this week, examining the health and economic impact of obesity in the U.S., we also reflect on the challenge of rising healthcare spending

According to the Milken team, the total cost of obesity and overweight in 2016 was more than $1.7 trillion, with the most considerable sums attributable to hypertension, type II diabetes, arthritis, chronic back pain, Alzheimer's disease, and vascular dementia.

These top five cost categories accounted for $1.5 trillion, the largest share of spending. Hypertension accounted for more than a quarter of total costs, while T2D accounted for nearly 20% of expenses for diseases caused by obesity and overweight.

The cost of chronic infection caused by obesity and overweight is $1.7 trillion, or 9.3% of the US GDP (GDP). America's obese state accounts for about 10% of the nation's GDP.

When we discuss the cost of health care in the USA, we must also consider the shape of our food supply chain, public transportation, and schooling (literacy and fitness) - all aspects of policy that must be considered in addition to health care funding.

The technology we can observe at Groceryshop 2018 could assist you in considering the following:

• The ability to give people in food deserts access to fresh, healthy food through Ocado and Amazon.
• You can change Kraft's recipe selection based on your health and medical goals. President of Kraft Heinz's global growth division, Nina Barton, spoke about the company's function as a "planned preserver of food" on behalf of the customer.
• ThriveMarket, Kroger, Albertson's, and other grocery chains' commitment to health and wellness
• They are expanding multichannel connections for health consumers, where customers can quickly and uniquely package healthy food purchases.

The business sector coordinates health and wellness, from food producers to retailers and technology developers. Will policymakers respond by strengthening the social determinants of health in America and mainstreaming health and wellness into all policies?

Digital technology enables consumers to store healthier foods by taking care of themselves and managing chronic conditions like heart disease and diabetes. The most active health consumers have begun to take advantage of this technology and a range of better foods. However, as the Milken Institute's research shows, every consumer must share an optimistic health future equitably.